Social license and consumer perceptions of farm-raised fish

This study uses personal predispositions, attitudes towards food industry actors, media use and consciousness as variables to explore trust in farm-raised the degree which respondents believe that aquaculture benefits their home state. The authors a random sample mail survey of primary shoppers Wisconsin, state Great Lakes region United States, where is considered an emerging fish sold for are generally raised manmade ponds or flow-through raceways. They find government agencies, grocery stores, manufacturers/processors, perceived environmentalism attention environmental news, were positively related both farmers perceptions from farming accrue within Although news conservative ideology farmers, preference GMO-free/organic foods was negatively same, none these three had relationship perception respondents' Implications discussed.